Since 2005, I’ve worked as a business/event videomaker and advertising director, capturing raw emotion in fast-paced environments and developing a strong sense of narrative, aesthetics, and conversion-driven storytelling.

Alongside, I’ve spent 20 years creating content on YouTube which gave me a deep understanding of web-native formats and what truly resonates with online audiences. In 2025, I pivoted towards UGC (User-Generated Content) to embrace a more authentic and human approach to branding.

My hybrid background lets me create content that feels real and performs with some clients reporting up to 2× higher conversion rates after using my content. Let’s connect and create something meaningful!